AROMA ALLEY

东莞莞香印巷

东实集团 |8,400m² |建筑设计、室内设计、施工指导|2022

An Oasis in the Bustling City, Life in the Park|Revitalizing Neighborhood Commerce within Urban Parks

闹市中的净土,公园里的烟火|激活城市公园的街区商业

The AROMA ALLEY project is situated on the edge of the green space in Dongguan's central square, known as the 'Asia's Premier Square.' It is adjacent to the Dongguan Municipal Government, the Civic Center, and residential areas, representing the last remaining open green space in Dongguan's International Trade District. With high residential density and significant public foot traffic, it is an ideal blend of office, residential, and leisure spaces. Activating this boundary will foster interaction between the park and the city.

莞香印巷项目坐落在有“亚洲第一广场”之称的东莞市中心广场绿地边缘,紧邻东莞市政府、市民中心和居住区,是东莞国贸商圈仅存的开放绿地。这里的居民密度和公共人流量非常大,是一个完美的办公/居住/休闲交融地带。激活这个边界, 将促进公园和城市的互动。

Perhaps in traditional architectural concepts, a 'commercial street' signifies a place of consumption, while a 'park' represents a space for idle leisure. However, in modern cities, human behavior is more ambiguous, spontaneous, and free. Urban spaces require a more organic integration and a mutual stimulation of creativity. AROMA ALLEY seizes an excellent opportunity, embarking on a bold experiment with the new concept of 'park + commerce.'

也许在传统建筑学概念里,”商业街”表达的是消费场所,”公园”表达是无所事事的休憩空间。但在现代城市中,人的行为是更模糊、自发和自由的。城市空间需要一种更加有机的融合,需要创造力的相互激荡。莞香印巷就是抓住了一个极佳的机遇,对公园+商业这个新物种的一次大胆尝试。