Plum Blossoms Fortify the Ramparts | Beijing COOC Center Facade Renovation

阜成梅花筑城垣 ｜ 北京中海商务中心立面改造

Beijing China Overseas Business Center is situated in Xicheng District's Fuchengmen Outer Street commercial area, within Beijing's core capital function zone as defined by the *Beijing Urban Master Plan (2016-2035)*. This strategic location serves as the nation's political, cultural, and international exchange center while preserving the historic capital's character. The project aligns with Beijing's dual objectives of supporting central government operations and creating a model district for sustainable urban development, all within the framework of protecting the ancient city's architectural heritage and showcasing China's national identity.

北京中海商务中心项目位于北京西城阜成门外商业区，首都功能核心区内。根据《北京城市总体规划（2016-2035）》，首都核心功能区主要是指东城区和西城区，功能定位为全国政治中心、文化中心和国际交往中心，是历史文化名城保护的重点地区，展示国家首都形象的重要窗口。其主要目标是保障中央党政军领导机关高效开展工作，保护古都风貌，创建国际一流的和谐宜居之都的首善之区。

The location of the COOC Center is subject to extremely strong constraints. The innovation must rationally balance various subtle factors to realize quality enhancement in a seamless manner. Drawing on the transformation strategies of financial districts in world-class historical cities, we will explore in-depth the understanding of value and symbiosis from the inside out, so as to create a cluster of ultra-high-end financial and technological enterprises with a sense of quality that embody history and culture.

中海商务中心所处区位具有极强的约束条件。改造方案必须理性地平衡各种微妙因素。在不动声色中实现品质提升。借鉴世界级历史城市的金融区改造策略，深入探究由内到外的价值理解和共生，打造兼具品质感，历史感和文化感的超高端金融科技企业集群地。